Collection: BEAUTY OF JOSEON

Beauty of Joseon is a Korean cosmetics brand inspired by the traditional beauty philosophy of the Joseon Dynasty and natural ingredients. The brand aims to restore ancient beauty rituals by combining them with modern skin care technologies. Beauty of Joseon products are enriched with herbs, ginseng, rice water and other traditional Korean ingredients that nourish, hydrate and strengthen the skin's barrier, giving it a natural glow. The brand is known for its gentle, effective formulas designed to restore and maintain healthy, glowing skin.